unisa bcom marketing management prospectus 2023-2024

By | September 24, 2021

unisa bcom marketing management prospectus 2023-2024

unisa bcom marketing management prospectus

Bachelor of Commerce in Marketing Management

Qualification stream: Marketing Management
Qualification code: 98301 – MKT
NQF level: 7
Total credits: 360
SAQA ID: 83291
APS/AS: 21
Rules:
The College has replaced FAC1601 with FAC1602. Students who have already passed FAC1601 in this curriculum will retain the credit(-s) and will not be required to complete the replacement module(-s) Curriculum amendments from 2019 include the replacement of MNM1503 with MNM1601, replacement of MNM1505 with CLA1501, replacement of HRM2605 with STA1610, replacement of MNM2602 with MNM2615, replacement of MNM2608 with MNM2614, replacement of MNM2609 with MNM2604, and MNM2610 with MNM2613. Students who have previously passed the modules that have been replaced in this qualification will retain their credits and will not be required to complete the replacement modules. Students should be aware that they will need access to a computer, printer, and the internet during their study.
Purpose statement:
The qualification’s purpose is to provide qualifying students with comprehensive and in-depth knowledge of the principles, major theories and paradigms, methods and technology of the science and profession of marketing, and to ensure that they obtain the higher level of marketing knowledge that is expected of an executive in the field of marketing. It also prepares them to co-ordinate and contribute to the management of the organization’s core marketing management functions in accordance with best practices and quality standards by providing qualified students with higher-order cognitive reasoning skills and decision-making abilities to comprehend and execute the tasks and functions associated with a high level executive in marketing and in the process to advance the science and field of marketing management through research reflection and scientific discourse. This qualification lays a foundation for higher career advancement and further studies in the field of marketing management where these higher-order capabilities will be required to advance to learning at masters and doctoral level. The modules are specifically chosen to expand students’ knowledge and deeper understanding of marketing management science, moving away from the more general aspects and principles covered in the first year modules and toward a more focused and in-depth analysis of various marketing principles and issues that will necessitate deeper dissemination of the information in marketing decision making to ensure t
This qualification will be presented using both online and distance learning modes.

Who can register?

  • Applicants may only register after receiving confirmation from Unisa that their admission application has been accepted. If it is discovered that you were erroneously admitted to a qualification, Unisa retains the right to not process and/or revoke your registration. Admission to the alternative qualification does not come with a guarantee. It will depend on whether you meet the entrance standards and if there is enough room.
  • Students who are re-registering may register for the 2023 academic year whenever the registration period starts.

unisa bcom marketing management prospectus 2023-2024


Please keep in mind that if you want to begin a new qualification, you must apply online for the alternative qualification during the required application time.

How to choose your modules

Each Unisa qualification is designed such that you must pass a particular number of NQF level credits within a certain time frame in order to graduate.

You are not permitted to enrol for more than the maximum number of credits / modules each academic year and/or semester:

  • For the 2023 academic year, you must register for your semester 1 and 2 modules by 12 March 2023. There will be no semester 2 registration period. No exceptions or registration extensions will be permitted.
  • The maximum number of credits that will be allowed is 120 credits.

Supplementary and/or aegrotat exams from a prior semester do not count toward the maximum amount of credits. Non-degree / non-diploma modules also count against the maximum number of credits permitted.

When selecting your modules, you must evaluate your available time, since this will affect your academic success. You will require about

  • 6 to 8 hours per week for semester modules.
  • 4 to 6 hours per week for year modules.

Click here for more information on managing your studies.

Curriculum for this qualification

As you are deciding on the modules you will be registering for, remember to write down the module names and codes so that you have something that you can refer to when completing your registration.

Once you have selected your modules, proceed to calculating your student fees

First level

Module Pre-requisite/Co-requisite/Recommendation
Group A. Compulsory
CLA1501 – Commercial Law IA
ECS1501 – Economics IA
ECS1601 – Economics IB Pre-requisite:ECS1501
FAC1502 – Financial Accounting Principles, Concepts and Procedures
FAC1602 – Elementary Financial Accounting and Reporting Pre-requisite:FAC1502
MNB1501 – Business Management IA
MNB1601 – Business Management IB Pre-requisite:MNB1501 (except for qualification code 90017)
MNM1502 – Customer Service
MNM1601 – Principles of Marketing Management
STA1610 – Introduction to Statistics
SUS1501 – Sustainability and Greed

Second level

Module Pre-requisite/Co-requisite/Recommendation
Group A. Compulsory
FIN2603 – Finance for Non-Financial Managers
MNG2601 – General Management
MNM2604 – Business-to-Business Marketing Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501
MNM2605 – Consumer Behaviour Pre-requisite:MNM1601 or MNM1502 or MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501
MNM2607 – Public Relations Pre-requisite:MNM1601 or MNM1502 or MNM1503 or MNM1507 or MNB1501
MNM2611 – Integrated Marketing Communication Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNM1601
MNM2613 – Value Chain Marketing Pre-requisite:MNM1502 or MNM1601
MNM2614 – Product and Price Management Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507
MNM2615 – Marketing in Africa Pre-requisite:MNM1601 or MNM1502 or MNM1501 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501

unisa bcom marketing management prospectus 2023-2024

Third level

Module Pre-requisite/Co-requisite/Recommendation
Group A. Compulsory
MNG3701 – Strategic Planning IIIA Pre-requisite:MNG2601 (Not applicable to BTEXP, BTSMN, 98222 & 98235)
MNG3702 – Strategic Implementation and Control IIIB Co-requisite:MNG3701
MNM3702 – Marketing Research Pre-requisite:MNM1601 or MNM2605 or MNM2611 or MNM2614
MNM3703 – Sales Management Pre-requisite:MNM2601 or MNM2602 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MNM1601 or MNM2611 or MNM2614
MNM3709 – Strategic Marketing Pre-requisite:MNM2601 or MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 or MNM1601 or MNM2614 or MNM202Y or MND204T or MNX202J or MNM3036
MNM3710 – Brand Management Pre-requisite:MNM1601 or MNM2614 or MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611
MNM3711 – International Marketing Pre-requisite:MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611
MNM3712 – Customer Relationship Management Pre-requisite:MNM1601 or MNM1502 or MNM2614 or MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611
MNM3713 – Services Marketing Pre-requisite:MNM2601 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 or MNM1601 or MNM2614
MNM3714 – Digital Marketing Pre-requisite:MNM1601 or MNM2601 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611

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unisa bcom marketing management prospectus 2023-2024

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